1) Research

Merrill Edge provides you with the massive research from its own BofA Global Research, as well as other third-party providers asMorningstar, CFRA, Trefis and Recognia but also many more.

2) Integration with Bank of America

Merrill Edge is a product of the Bank of America’s acquisition of Merrill Lynch. So the parent company of Merrill Edge has sort of made an effort to create a seamless experience for clients who use both services.

3) Preferred Rewards program

The third thing here is that the customers to Bank of America accounts may qualify for Merrill’s Preferred Rewards program. This program offers you the access to a variety of discounts and promotions. These discounts includes a higher interest rates on savings accounts, reduced rates on auto loans and discounts on mortgage origination fees.

4) Trading platforms

Merrill Edge like many other brokers offer you a website trading and an active trader platform which is called Merrill Edge MarketPro. There’s also a “quick trade” feature that lets you make stock and ETF trades from just about any page on the website.

5) User experience

Merrill Edge invest a lots of time and money in the consumer experience. Which every company should do.  Merrill Edge gives you also a dynamic Insights which are customizable dashboard that offers you a analysis of your portfolio together with news and research based on your holdings, buying, selling and individualised insight on performance and the market.

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